Stop guessing. Start retail data-based marketing.

As the leading omnichannel premium beauty destination in Europe, DOUGLAS offers your brand a unique stage to target a beauty- and lifestyle-savvy audience.

Experience how to turn a treasure trove of first-hand data into tangible campaign results!

Download Retail Media Onepager

Looking for a quick overview? Get all the key information about our Retail Media solutions at a glance! Download our one-pager now and discover how to effectively boost your brand awareness.

      Now Live:
      DOUGLAS Retail Media Self-Service Platform

      Ready to Revolutionize Your Retail Media Campaigns on DOUGLAS?

      DOUGLAS Marketing Solutions is opening the doors to a new era of DOUGLAS’ retail advertising! With our new Retail Media Self-Service Platform, brands are now able to effortlessly create, manage and optimize their campaigns by themselves. Gain valuable insights and boost your performance at the point of sale!

      Set up your user for the DOUGLAS Retail Media Self-Service Platform!

      Targeted approach through First-Party-Data

      We ensure your brand’s success using our most valuable asset: a unique combination of first-party e-commerce, store and CRM data. This allows us to provide comprehensive, data-based targeting options, as well as identify and reach the audience most likely to show high interest in and buy your products.

      Digital media campaigns perfectly aligned with your brand

      Whether you want to increase your brand presence at DOUGLAS stores or reach relevant audiences online and through social channels, we have the right solution. With our help, you’ll achieve your branding and performance goals.

      Sponsored Product Ads

      Increase visibility, discovery, and purchase probability on the digital shelf
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      Audience Ads

      Increase brand consideration and awareness
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      Video Ads

      Unlock the Power of Video Advertising on DOUGLAS!
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      Social and Display Advertising

      Unique reach for your brand
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      Search Engine Advertising

      From the search engine straight to your brand on DOUGLAS
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      Audience Solutions

      Unlock Your Audience Potential with DOUGLAS Audience Solutions
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      DOUGLAS Beauty Tester

      Experience the power of word-of-mouth marketing and increase the success of your products through high-quality product test reviews from our DOUGLAS community!
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      DOUGLAS Smart Sampling

      Strengthen your e-commerce business with a targeted free sample offer and benefit from our retargeting options!
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      Get access to beauty shoppers around Europe

      >2400

      Stores across Europe

      >44M

      CRM member (beauty card holder)

      #1

      Retail beauty app in Europe

      >32M

      Online shop visits per month

      >4M

      Followers on social media

      >500

      Selectable cluster segments

      We offer strategic consulting, professional campaign management & transparent reporting

      ANALYSIS & STRATEGY

      We develop powerful customized media strategies based on the “data-to-insights-to-action” principle. We crunch the available data, generate unique insights on your target group, and develop an activation strategy.


      360° campaign
      management

      PLANNING & IMPLEMEN­TATION

      After developing a strategy, we create a detailed media plan complete with performance values and KPIs. Then the campaign proceeds to operational management. 

      CONTROL & REPORTING

      Once the campaign is live, the ad operations team continuously optimizes delivery. Interim reporting keeps you in the loop. A transparent final report and joint evaluation of the results comes at the conclusion of the campaign.

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